Advertising to a captive audience

I’m catching up on “V” on the ABC app for the iPad and guess what I can’t do? I can’t flip to another app while the commercials are on like I would on my PC. That seems like a rather strong reason for the other networks to get their own apps out, or at least push Hulu and Fancast to get free & subscription apps on this device.

Can’t change the channel, can’t move off the screen, the worst I can do is put the iPad down or mute it which isn’t worth the hassle for 30 seconds. I’m captive to their persuasive advertising!

I suddenly want to go to Disneyland.

Advertising to a captive audience, 10.0 out of 10 based on 1 rating

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This entry was posted on April 27th, 2010 and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.